Every decision has three prices. You're only looking at one.
Make the call that costs least. Claim the credits you're owed.
The P&L shows one cost. Good founders price all three.
Most advice stops at "consider opportunity cost." We measure it — plus the two costs no spreadsheet tracks.
Explicit cost
The cash out the door: invoices, salaries, software, ad spend. It's the only cost your accountant sees.
Implicit cost
What you give up to do it. Your hours, your team's focus, and the return of the next-best option you didn't choose.
Social cost
The trust a decision spends with your team, customers, investors, and community. Invisible today, expensive next quarter.
Price a decision in 60 seconds
Use your best guesses. A rough true cost beats an exact wrong one.
Social cost is estimated as up to half of the cash and hours at stake, scaled by the trust slider. It's a rule of thumb to make an invisible cost visible — not an accounting figure.
You don't need another list of 800 perks. You need to know which ones are yours.
Perk directories hand you homework. We check your actual stack, tell you what you qualify for, when it expires, and how much runway it adds.
Quick check — which of these do you use or plan to use?
Figures are each program's published maximum. Eligibility depends on stage, funding, and prior usage — the audit tells you what you'd actually get.
Four steps. One page you can act on.
Tell us your stack
A 3-minute form. No logins, no access to your accounts.
We match programs
Every cloud, SaaS, and nonprofit program you may qualify for.
You get the ledger
Itemized credits, eligibility, expiry dates, and runway gained.
Claim with us or solo
Follow the steps yourself, or have us run the applications.
Decision sessions + credit audit
Bring your hardest open decision. Leave with its true cost priced out, and the credits that extend your runway.
Start freeMore than $125,000 a year in free tech
Google, Microsoft, AWS and more — not just the Ad Grant. We find, apply for, and keep them compliant.
See the nonprofit programGet your credit audit
You'll get your ledger by email. No sales sequence.
Questions
Is the audit really free?
Yes. You get the itemized ledger whether or not you hire us. Paid work only starts if you ask us to run the applications or a decision session.
Do you need access to my accounts?
No. The audit is built from what you tell us about your stack, stage, and structure.
Where do the credit figures come from?
Each provider's published program maximum. Actual amounts depend on eligibility, which is what the audit confirms.
What's a "social cost," exactly?
The goodwill a decision spends — a layoff that shakes the remaining team, a price change that annoys loyal customers, a missed promise to an investor. It rarely shows up on a P&L, but it shows up in retention, referrals, and your next raise.